Repurpose One Piece Into Traffic Across Platforms

Turn one core piece into a simple set of posts that bring steady traffic today.

You need:

• Canva account

• CapCut account

• One core piece, such as a tip list or a short tutorial

• A clear headline and three value bullets

• Your logo and brand colors

• One product or mockup image

Steps

1. Choose your traffic system. Pick two primary channels and one support channel. Example: YouTube Shorts and Instagram as primary. Email as support.
   
   

2. Define the core message. Write one headline that states the result. Write three short bullets that explain the value.
   
   

3. Plan the outputs. List five items. One vertical short video. One square social post. One three-panel carousel. One email header image. One Leadpages hero image.
   
   

4. Open CapCut. Create a new project.
   
   

5. Build the short video base. Import your raw clip or record a simple talking head. Trim the start and end. Keep the cut tight.
   
   

6. Set the format. Click Ratio > 9:16. Keep scale at 100 to avoid blur.
   
   

7. Add captions. Click Text > Auto captions. Play through and fix spelling. Keep two lines max.
   
   

8. Add the hook text. Place a short line at the top. Example: Stop wasting posts that no one sees.
   
   

9. Style for clarity. Use a bold font. Keep high contrast. Avoid small outlines.
   
   

10. Export the short. Click Export > Format > MP4. Set Resolution to 1080p. Set Frame Rate to 30 or 60. Save the file with a clear name.
    
    

11. Open Canva. Click Create a design > Instagram post 1080 x 1080.
    
    

12. Build the square post. Drop in your headline. Add one key image. Add one value bullet at the bottom. Keep plenty of white space.
    
    

13. Create the carousel. Click Add page twice. Page 1 shows the hook. Page 2 shows the three bullets. Page 3 shows a soft call to action. Keep font sizes large.
    
    

14. Add brand. Open Brand Kit. Set your colors and fonts. Apply them to all pages.
    
    

15. Export the square set. Click Download > JPG. Select All pages. Save as Social Square Set.
    
    

16. Create the email header. Click Resize > 600 x 300. Remove extra shapes. Keep one short headline and a small logo on the left. Click Download > PNG.
    
    

17. Create the Leadpages hero image. Click Resize > 1200 x 600. Place the headline on the left. Place the mockup on the right. Click Download > JPG.
    
    

18. Post your short video. Upload to your first primary channel. Add a simple title and one-line description that repeats the headline. Pin a top comment with the same call to action.
    
    

19. Post your square and carousel. Upload to your second primary channel. Use the same headline. Place one value bullet in the caption. Point people to the link in your profile or your home page.
    
    

20. Update your email. Drop the header at the top. Add one short paragraph using the three bullets. Link the button to your Leadpages page.
    
    

Quick check

• The short video reads clearly and fills the screen.

• The square post and carousel match your brand kit.

• The email header is sharp at 600 pixels wide.

• The hero image loads fast and looks clean on mobile.

• All posts repeat the same headline and promise.

Fix common issues

Video looks soft: Keep scale at 100 and export at 1080p.
Text feels crowded: Raise font size and remove extra shapes.
Colors clash: Use only your brand colors and one accent.
Files feel heavy: Export JPG for images and keep widths near the sizes listed above.
Posts feel off-brand: Apply Brand Kit to every Canva page before export.

Resources

Guide: Strategic Repurposing for Maximum Reach
Mini-course: Turn One Blog Post Into 10 Pieces of Content

Publish the five outputs you made today. Keep the same headline across all of them. When you want the next traffic steps in order, open the Creator’s Toolkit on my site. It shows you how to plan weekly posts and keep the system simple.