Welcome Email Framework for Creators

Set up a simple welcome system in Kit and send your first email today.

You need:

• Kit account

• From name and sending email

• One clear promise for new subscribers

• One core resource link or file

• Brand logo and colors

• One short bio line

Steps

1. Define the promise. Write one clear win that readers get in the first message. Keep it specific and helpful.
   
   

2. Map the flow. Use three parts. Greet and set expectations. Share one quick win. Offer one next action.
   
   

3. Create a tag. In Kit, open Contacts. Add a tag named New Subscriber. Save.
   
   

4. Build a segment. Open Segments. Create a segment that includes people with the New Subscriber tag. Save.
   
   

5. Create a base template. Go to Templates. Click New Template. Add your logo. Use one column. Set brand colors for headings and links. Save as Newsletter Base.
   
   

6. Draft the message. Write a short subject under eight words. Add a preheader that supports the subject. Keep words simple and direct.
   
   

7. Create the email. Open Sequences. Click New. Add one email. Choose Newsletter Base as the layout. Paste your draft.
   
   

8. Add the content. Start with a warm line that uses the first name field. Repeat the promise. Give one quick win in two or three lines. Add one button or link for the next step. End with your short bio.
   
   

9. Set from details. Open Settings. Confirm your from name and sending email matches your brand.
   
   

10. Verify your sending domain. In Settings, add DNS records for SPF, DKIM, and DMARC with your domain host. This improves delivery and trust.
    
    

11. Build Visual Automations. Open Visual Automations. Create a new automation named Welcome System.
    
    

12. Add the trigger. Choose Form submitted or Tag added. Select your main opt-in source.
    
    

13. Add actions. Add tag New Subscriber. Add action Send email and choose the welcome email you wrote. Turn the automation on.
    
    

14. Connect your signup source. If you use a landing page tool, open the form block. Choose Kit under Integrations. Map First Name to first_name and Email to email.
    
    

15. Test the flow. Submit the form with your own email. Confirm the tag adds, the automation fires, and the email arrives.
    
    

16. Preview on mobile. Use the mobile view in Kit. Raise font size if needed. Tap every link to confirm it works.
    
    

17. Review the report. Open Reports. Note open rate and clicks. Save a screenshot as your baseline.
    
    

18. Save the framework. Duplicate the Sequence and Visual Automation for future offers. Keep the structure. Change only the promise and the single action.
    
    

Quick check

• The domain is verified for SPF, DKIM, and DMARC in Kit.

• Visual Automations is on and shows recent entries.

• The subject is short and clear.

• Email renders cleanly on mobile with one column.

• Only one primary link invites the next step.

Fix common issues

Landing in spam: Verify your sending domain, use your brand domain for links, and keep the template simple.
Low opens: Put the main benefit first in the subject and shorten it. Send at a steady weekly time.
Low clicks: Remove extra links, move the button higher, and repeat the action once near the end.
Automation not firing: Check the trigger and confirm the form sends to Kit with fields mapped.
Layout problems: Use a single-column template and avoid wide images.

Resources

Guide: Build an Email List That Grows With You
Mini-course: Grow and Segment Your Email List

Turn this welcome flow on today. Keep the same promise for a week while you gather data, then refine the subject and first two lines using what you see in the report.