Write Engaging Newsletters Your Subscribers Will Love

Plan, write, and send a weekly newsletter in Kit today using a saved template and a simple Visual Automation.

You need:

• Kit account

• From name and sending email

• Three topic ideas

• One image or screenshot

• Your main offer or resource link

• Brand colors and logo

Steps

1. Set your purpose for this week. Pick one topic and one result for the reader. Keep the scope small.
   
   

2. Draft a short outline. Use a three-part flow. Hook. Value. Action.
   
   

3. Open Kit. Go to Contacts. Create a tag named Newsletter.
   
   

4. Build a segment for sending. Go to Segments. Create a segment that includes people with the Newsletter tag. Save.
   
   

5. Create your base template. Go to Templates. Click New Template. Add your logo at the top. Set a single-column layout. Pick your brand colors for headings and links. Save as Newsletter Base.
   
   

6. Write your subject line. Promise one clear win. Keep it under eight words.
   
   

7. Write a preheader. Add a short line that supports the subject. Keep it simple and direct.
   
   

8. Open Broadcasts. Click New Broadcast. Choose Newsletter Base as the starting layout.
   
   

9. Write the email body. Start with a one-line hook that names the pain or goal. Give two or three short value lines. Add one clear action with a single link or button. End with a short signoff.
   
   

10. Add one image if it helps. Use a clean screenshot or a simple product shot. Keep file size small for faster loads.
    
    

11. Style for readability. Use short paragraphs. Use bold for keywords only. Keep link text clear.
    
    

12. Preview on mobile. Use the mobile view in Kit. Raise font size if needed. Check links with a quick tap.
    
    

13. Send a test to yourself. Read it on your phone and on your desktop. Fix spacing or typos before you move on.
    
    

14. Schedule the broadcast. Pick a steady day and time each week. Keep it consistent so readers expect it.
    
    

15. Build Visual Automations for intake. Go to Visual Automations. Click New Automation. Name it Newsletter System.
    
    

16. Add the trigger. Choose Form submitted or Tag added. Select your main opt-in form or the action that adds Newsletter.
    Tip: If your form sits in Leadpages, open the form block, connect Kit under Integrations, map fields, and set it to add the Newsletter tag.
    
    

17. Send a welcome email automatically. In the same Visual Automation, add an action to Send email. Choose Newsletter Base. Write a short welcome that sets expectations. Tell readers when you send and what you send.
    
    

18. Add a short delay. Insert a Wait step for seven days. End the automation. This keeps onboarding simple and sends the broadcast on your schedule.
    
    

19. Check your list health. Open Settings. Confirm your from name and email match your brand. Set your default footer and address. Save.
    
    

20. Send the first newsletter. Select your Newsletter segment. Review the subject and preheader one more time. Click Send or Schedule.
    
    

21. Review results after sending. Open Reports. Note open rate, click rate, and top links. Save a screenshot so you have a baseline.
    
    

22. Set a weekly routine. Keep a simple content bank with topic ideas and links. Each week, pick one idea, fill the template, and schedule one send.
    
    

Quick check

• Your segment includes only people with the Newsletter tag.

• Your template matches your brand and reads well on mobile.

• Your welcome email fires from Visual Automations for new contacts.

• Your broadcast shows one clear action and one link.

• Your send time is set for the same day each week.

Fix common issues

Low opens: Put the main benefit first in the subject and shorten it.
Low clicks: Remove extra links and keep one clear button near the top.
Layout looks broken: Switch to a single column and remove wide images.
Large images slow the load: Export at smaller widths and compress before upload.
New contacts do not get tagged: Recheck the Leadpages form integration in Kit and add the Newsletter tag on submit.

Resources

Guide: Build an Email List That Grows With You
Mini-course: Grow and Segment Your Email List

Send the first issue today using your base template. Keep the same day and time each week, then refine subject lines and calls to action as you learn from the reports.